{"id":1132,"date":"2023-12-01T18:32:38","date_gmt":"2023-12-01T18:32:38","guid":{"rendered":"https:\/\/contentgrp.com\/new_portal\/?p=1132"},"modified":"2024-01-22T20:55:49","modified_gmt":"2024-01-22T20:55:49","slug":"blog-1","status":"publish","type":"post","link":"https:\/\/contentgrp.com\/new_portal\/blog-1\/","title":{"rendered":"Estrategias de Gamificaci\u00f3n en la Empresa"},"content":{"rendered":"\n
\n

Para ponernos en contexto con el concepto de Gamification… Primero vamos a recordar los momentos cuando jugamos… Como una actividad de recreaci\u00f3n cuya finalidad es divertirnos y disfrutar, despertando los instintos que tenemos los humanos que son los que realmente nos enganchan y nos motivan para sacar lo mejor de nosotros.<\/p>\n

El diccionario Oxford define la gamificaci\u00f3n (Gamification) como \u201cla aplicaci\u00f3n de elementos t\u00edpicos del juego (p. e. calificaci\u00f3n por puntos, competici\u00f3n con los dem\u00e1s, reglas de juego) a otras \u00e1reas de actividad, normalmente como una t\u00e9cnica de “marketing online” para incentivar la fidelizaci\u00f3n con un producto o un servicio”.<\/p>\n

La definici\u00f3n m\u00e1s extendida, como recoge la propia Wikipedia, es que \u201cLa gamificaci\u00f3n es el uso de t\u00e9cnicas, elementos y din\u00e1micas propias de los juegos y el ocio en actividades no recreativas\u201d. Entre sus objetivos pueden estar mejorar la productividad de los empleados, animar a hacer ejercicio, potenciar el aprendizaje en las escuelas o reforzar conductas positivas para la sociedad.<\/p>\n

“La gamificaci\u00f3n es 65% mantener vivo el esp\u00edritu competitivo y 35% lograr los objetivos”.<\/h3>\n

Las mec\u00e1nicas de juego son aquellas reglas que consiguen que la actividad se asimile a un juego o a una actividad l\u00fadica, pues consiguen la participaci\u00f3n y el compromiso por parte de los usuarios a trav\u00e9s de una sucesi\u00f3n de retos y barreras que han de superar. Existen muchas mec\u00e1nicas de juego distintas, pero cabe destacar:<\/p>\n

\"\"<\/p>\n

A partir del a\u00f1o 2008 el mundo empresarial recibi\u00f3 el concepto de GAMIFICATION, su din\u00e1mica y evoluci\u00f3n ya es hoy una tendencia, de hecho, seg\u00fan los datos de la web Statista, se espera que, a nivel mundial, la implantaci\u00f3n de las herramientas de juego suponga para las empresas una inversi\u00f3n a nivel mundial de 11,1 millones de d\u00f3lares para 2020, en 2015 esta cifra se situaba en los 1,65 millones.<\/p>\n

Desde el 2008, la gamificaci\u00f3n no ha parado de crecer y en la actualidad la pregunta de las empresas es \u00bfc\u00f3mo utilizar las t\u00e9cnicas de gamificaci\u00f3n en sus procesos de APRENDIZAJE para enganchar a los empleados con el resultado de la Organizaci\u00f3n?<\/p>\n

Mi experiencia de m\u00e1s de 20 a\u00f1os en el mundo del Aprendizaje Organizacional, ha permitido capitalizar la gamification como una t\u00e9cnica de marketing online y en la mejora de la productividad de los empleados, as\u00ed:<\/p>\n

Como una t\u00e9cnica de Marketing Online<\/span><\/h2>\n

Engagement. Las compa\u00f1\u00edas tienen un problema: como seducir a sus clientes y consumidores. La gamificaci\u00f3n, gracias a su sistema de puntos, niveles y clasificaciones, ha demostrado que puede motivar a sus clientes, mejorando su compromiso comercial con la organizaci\u00f3n.<\/p>\n

\"\"<\/p>\n

Fidelizar a los clientes. A todos las personas les gusta divertirse. \u00bfY si pudieran hacerlo con tus productos? las din\u00e1micas de juego permiten enganchar y fidelizar a los clientes, animarlos a repetir compras y sentirse m\u00e1s identificados con tu marca.<\/p>\n

\"\"<\/p>\n

Transformaci\u00f3n digital. La inmensa mayor\u00eda de iniciativas de Gamifcations son digitales, lo que contribuye a la modernizaci\u00f3n y la imagen de la compa\u00f1\u00eda. No solo eso, sino que la gamificaci\u00f3n ofrece un ingente n\u00famero de datos y estad\u00edsticas que surgen de la interacci\u00f3n, que pueden ayudarte a conocer cada d\u00eda m\u00e1s a tu consumidor.<\/p>\n

Innovaci\u00f3n frugal. Las organizaciones tienen que propiciar espacios interactivos para despertar en los consumidores oportunidades de cambio en sus comportamientos sociales frente a temas como el Medio Ambiente, Cultura Ciudadana, Salud, entre otros, acompa\u00f1\u00e1ndolos en la generaci\u00f3n de ideas innovadoras soportada en un sistema de puntos.<\/p>\n

Como una t\u00e9cnica para mejorar la Productividad<\/span><\/h2>\n

Enfatizando que una estrategia de gamification en la organizaci\u00f3n debe estar enmarcada en un modelo de Aprendizaje Rentable orientado a dar respuestas a las capacidades din\u00e1micas, entendi\u00e9ndolas como el potencial de la empresa para modificar continuamente su base de recursos y capacidades de manera que se encuentre siempre adaptada a entornos de r\u00e1pido cambio.<\/p>\n

\"\"<\/p>\n

Las capacidades din\u00e1micas necesarias para resolver sistem\u00e1ticamente los problemas son:<\/p>\n

Capacidad de aprender r\u00e1pidamente para construir activos estrat\u00e9gicos.<\/p>\n

Crear nuevos activos estrat\u00e9gicos, como la capacidad de retener y retroalimentar el conocimiento sobre la relaci\u00f3n con los clientes para integrarlos al ecosistema productivo de la empresa y adoptar tecnolog\u00eda para mejorar el rendimiento de la empresa.<\/p>\n

Encontrar la capacidad en un din\u00e1mico proceso de transformaci\u00f3n y reconfiguraci\u00f3n, sobre los activos estrat\u00e9gicos existentes.<\/p>\n

\"\"<\/p>\n

La gamificaci\u00f3n ofrece un mundo lleno de posibilidades para la empresa.<\/h3>\n\n\n\n
\n
<\/div><\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Para ponernos en contexto con el concepto de Gamification… Primero vamos a recordar los momentos cuando jugamos… Como una actividad de recreaci\u00f3n cuya finalidad es divertirnos y disfrutar, despertando los instintos que tenemos los humanos que son los que realmente nos enganchan y nos motivan para sacar lo mejor de nosotros. El diccionario Oxford define […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"default","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"disabled","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1132","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nEstrategias de Gamificaci\u00f3n en la Empresa - Content Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentgrp.com\/new_portal\/blog-1\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategias de Gamificaci\u00f3n en la Empresa - Content Group\" \/>\n<meta property=\"og:description\" content=\"Para ponernos en contexto con el concepto de Gamification… Primero vamos a recordar los momentos cuando jugamos… Como una actividad de recreaci\u00f3n cuya finalidad es divertirnos y disfrutar, despertando los instintos que tenemos los humanos que son los que realmente nos enganchan y nos motivan para sacar lo mejor de nosotros. 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