{"id":418,"date":"2026-06-06T12:02:55","date_gmt":"2026-06-06T17:02:55","guid":{"rendered":"https:\/\/sitio-2026.contentgrp.com\/?page_id=418"},"modified":"2026-06-11T11:02:04","modified_gmt":"2026-06-11T16:02:04","slug":"gestion-comercial","status":"publish","type":"page","link":"https:\/\/contentgrp.com\/new_portal\/gestion-comercial\/","title":{"rendered":"Gesti\u00f3n comercial"},"content":{"rendered":"\n\n\n\n\n<div class=\"wp-block-cover has-custom-content-position is-position-bottom-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1919\" height=\"902\" class=\"wp-block-cover__image-background wp-image-598 size-large\" alt=\"\" src=\"https:\/\/contentgrp.com\/new_portal\/wp-content\/uploads\/2026\/06\/Inicio-2.png\" data-object-fit=\"cover\" srcset=\"https:\/\/contentgrp.com\/new_portal\/wp-content\/uploads\/2026\/06\/Inicio-2.png 1919w, https:\/\/contentgrp.com\/new_portal\/wp-content\/uploads\/2026\/06\/Inicio-2-300x141.png 300w, https:\/\/contentgrp.com\/new_portal\/wp-content\/uploads\/2026\/06\/Inicio-2-1024x481.png 1024w, https:\/\/contentgrp.com\/new_portal\/wp-content\/uploads\/2026\/06\/Inicio-2-768x361.png 768w, https:\/\/contentgrp.com\/new_portal\/wp-content\/uploads\/2026\/06\/Inicio-2-1536x722.png 1536w\" sizes=\"auto, (max-width: 1919px) 100vw, 1919px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#052537\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/contentgrp.com\/new_portal\/wp-content\/uploads\/2026\/06\/Set4salespitch.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-4b491eed wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-center alignfull has-ast-global-color-0-color has-text-color has-link-color wp-elements-007568033caa85a2c6a682820f332c01\" style=\"padding-left:var(--wp--preset--spacing--40);font-size:52px\"><strong>Gesti\u00f3n<br>Comercial<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center alignfull has-ast-global-color-4-color has-text-color has-link-color has-medium-font-size wp-elements-a6d28f5e4952e4f5754e8d16802e4c69 wp-block-paragraph\" style=\"padding-right:0;padding-left:var(--wp--preset--spacing--40)\">Enfocada a impactar KPI\u2019s de la gesti\u00f3n comercial en la \u00faltima milla \u201cLaMiLe\u201d<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--80);font-size:32px\">Su prop\u00f3sito no es \u00fanicamente que las personas<strong> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\">\u201caprendan\u201d<\/mark> <\/strong>conceptos, sino que logren aplicarlos de manera efectiva en situaciones concretas de desempe\u00f1o comercial.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-medium-font-size is-layout-flex wp-container-core-columns-is-layout-7de051e5 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--30);padding-bottom:0;padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/contentgrp.com\/new_portal\/wp-content\/uploads\/2026\/06\/megafono-1.gif\" alt=\"\"\/><\/figure>\n\n\n\n<style data-wp-block-html=\"css\">\nCSS\n#palabra{\n    color:#D8886A;\n    display:inline-block;\n    font-size:20px;\n    transition:opacity .1s ease;\n}\n\n.tit{\n  font-size:20px;\n  font-weight:500;\n}\n\n.fade-out{\n    opacity:0;\n}\n\n.exp{\n  text-align:center;\n}\n<\/style>\n\n<script data-wp-block-html=\"js\">\ndocument.addEventListener('DOMContentLoaded', function () {\n\n    const palabras = [\n        \"Tradicional (TAT)\",\n        \"Tiendas propias\",\n        \"Autoservicio\",\n        \"E-commerce\",\n        \"Call center\",\n        \"Internacional\",\n        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data-wp-block-html=\"js\">\ndocument.addEventListener('DOMContentLoaded', function () {\n\n    const palabras1 = [\n        \"Profundizaci\u00f3n del portafolio\",\n        \"Incremento en ventas ($ y unidades)\",\n        \"Efectividad de la visita\"\n    ];\n\n    let indice = 0;\n\n    const palabra1 = document.getElementById('palabra1');\n\n    if (!palabra1) {\n        console.log('No existe el elemento #palabra1');\n        return;\n    }\n\n    setInterval(() => {\n\n        palabra1.classList.add('fade-out');\n\n        setTimeout(() => {\n\n            indice = (indice + 1) % palabras1.length;\n\n            palabra1.textContent = palabras1[indice];\n\n            palabra1.classList.remove('fade-out');\n\n        }, 100);\n\n    }, 3000);\n\n});\n<\/script>\n\n<div class=\"exp\">\n<h1 class=\"tit\">\n    KPI\u2019s comerciales\n<\/h1>\n<p id=\"palabra1\">Profundizaci\u00f3n del portafolio<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/contentgrp.com\/new_portal\/wp-content\/uploads\/2026\/06\/ajustes-1.gif\" alt=\"\"\/><\/figure>\n\n\n\n<script data-wp-block-html=\"js\">\ndocument.addEventListener('DOMContentLoaded', function () {\n\n    const palabras2 = [\n        \"Gesti\u00f3n del tiempo\",\n        \"Comunicaci\u00f3n efectiva\",\n        \"Capacidad de an\u00e1lisis\",\n        \"Trabajo en equipo\",\n        \"Adaptaci\u00f3n al cambio\",\n        \"Inteligencia emocional\"\n    ];\n\n    let indice = 0;\n\n    const palabra2 = document.getElementById('palabra2');\n\n    if (!palabra2) {\n        console.log('No existe el elemento #palabra1');\n        return;\n    }\n\n    setInterval(() => {\n\n        palabra2.classList.add('fade-out');\n\n        setTimeout(() => {\n\n            indice = (indice + 1) % palabras2.length;\n\n            palabra2.textContent = 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personal\"\n    ];\n\n    let indice = 0;\n\n    const palabra3 = document.getElementById('palabra3');\n\n    if (!palabra3) {\n        console.log('No existe el elemento #palabra1');\n        return;\n    }\n\n    setInterval(() => {\n\n        palabra3.classList.add('fade-out');\n\n        setTimeout(() => {\n\n            indice = (indice + 1) % palabras3.length;\n\n            palabra3.textContent = palabras3[indice];\n\n            palabra3.classList.remove('fade-out');\n\n        }, 100);\n\n    }, 3000);\n\n});\n<\/script>\n\n<div class=\"exp\">\n<h1 class=\"tit\">\n    Habilidades t\u00e9cnicas\n<\/h1>\n<p id=\"palabra3\">Directores comerciales<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/contentgrp.com\/new_portal\/wp-content\/uploads\/2026\/06\/autismo.gif\" alt=\"\"\/><\/figure>\n\n\n\n<script data-wp-block-html=\"js\">\ndocument.addEventListener('DOMContentLoaded', function () {\n\n    const palabras4 = [\n        \"Plataformas web\/m\u00f3vil personalizadas\",\n        \"Micro contenidos de 7 min\",\n        \"Simulaciones digitales no inmersivas\",\n        \"Comunidad de conocimiento\",\n        \"Puntos cr\u00edticos de conocimiento\",\n        \"Edutuber\",\n        \"Juegos serios\",\n        \"Tendencias al instante\"\n    ];\n\n    let indice = 0;\n\n    const palabra4 = document.getElementById('palabra4');\n\n    if (!palabra4) {\n        console.log('No existe el elemento #palabra1');\n        return;\n    }\n\n    setInterval(() => {\n\n        palabra4.classList.add('fade-out');\n\n        setTimeout(() => {\n\n            indice = (indice + 1) % palabras4.length;\n\n            palabra4.textContent = palabras4[indice];\n\n            palabra4.classList.remove('fade-out');\n\n        }, 100);\n\n    }, 3000);\n\n});\n<\/script>\n\n<div class=\"exp\">\n<h1 class=\"tit\">\n    Caracter\u00edsticas t\u00e9cnicas\n<\/h1>\n<p id=\"palabra4\">Plataformas web\/m\u00f3vil personalizadas<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/contentgrp.com\/new_portal\/wp-content\/uploads\/2026\/06\/Video-1024x576.gif\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-793238e2 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\">\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">Basado un modelo de <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\">U-Learning<\/mark><\/strong><br>que permite aprender:<\/p>\n\n\n\n<ul style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\" class=\"wp-block-list has-small-font-size\">\n<li class=\"has-large-font-size\" style=\"padding-right:0;padding-left:0\">En cualquier lugar<\/li>\n\n\n\n<li class=\"has-large-font-size\">En cualquier momento<\/li>\n\n\n\n<li class=\"has-large-font-size\">De<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\"> <strong>las Experiencias<\/strong><\/mark> de cualquier vendedor<\/li>\n\n\n\n<li class=\"has-large-font-size\">En cualquier dispositivo<\/li>\n\n\n\n<li class=\"has-large-font-size\">Con cualquier tipo <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-0-color\">de recurso de aprendizaje<\/mark><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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